FOR IMMEDIATE RELEASE
URI COLLEGE OF BUSINESS STUDENTS SELECTED COMPETE IN NATIONAL MARKETING CHALLENGE
Kingston, RI (March 18, 2019) - Students in Dr. Christy Ashley’s Strategic Marketing Management class at The University of Rhode Island were selected to participate in a national marketing competition, the Acura ILX Marketing Challenge. As part of the competition, students will create and implement an integrated marketing campaign, which utilizes a $2,000 budget and includes an event on campus that showcases the new, 2019 Acura ILX.
Together, the class has tackled this real world assignment with excitement. The class has divided itself into teams such as public relations team, research, advertising, strategy and implementation team. Each team is held accountable for completing new tasks each week. Overall the class’ objectives are to increase awareness on the Acura brand, educate the target market of the dynamic features of the 2019 Acura ILX, and increase purchase consideration within the target market. All of these objectives will be achieved through the class’ marketing efforts, which will emphasize students’ social media marketing skills.
Michelle Kutsyk, a senior marketing major from Brooklyn, New York, displayed excitement about participating in the project. She stated “I am already so confident in the group of individuals I will be participating in the Acura ILX Marketing Challenge with.” She continued that “this opportunity will challenge us and strengthen our marketing skills to set us up for success in our future business careers.”
The students’ campaign slogan is “Level Up” because being a student at URI means always thinking outside the box and never settling for average. These individuals are always looking to level up their A-game in and outside of the classroom. They are working with influencers including Will Leviton, Class of 2019 Marketing major from Providence, RI and URI Basketball Player (@showtime_willy) and Miranda Zangara (@thisismirandalynn), Class of 2018 graduate who is a model and aspiring actress in Los Angeles, California.
Students will get to experience the 2019 Acura ILX on campus as part of the campaign. Students will provide updates about the campaign on their Instagram page: @RhodyPerform
About Rhody Performance Marketing
Rhody Performance Marketing (RPM) is a student-run marketing agency that was set up as part of a Strategic Marketing Management class at The University of Rhode Island. The University of Rhode Island is one of twenty colleges across the United States competing in the 2019 Acura ILX Marketing Challenge. To keep up with RPM follow us on…
Facebook: https://www.facebook.com/RhodyPerform/
Instagram: https://www.instagram.com/rhodyperform/
Twitter: https://twitter.com/rhodyperform
About EdVenture Partners
EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. These experiential learning opportunities provide hands-on, real-world experience to students in tandem with providing marketing, recruiting and social impact solutions at colleges, universities and high schools to clients. EdVenture Partners has designed and managed programs at over 800 schools in North America and internationally.
Find out more at
Website: http://www.edventurepartners.com
About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America's all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.
Five of the six models in the Acura lineup are made in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.
Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.
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